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View Single Post Thread: How To Use Beautiful Biracial Children, Marketing 101
 
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tomia
Registered: Sept 23, 2005
Posts: 431

    Nov 05, 2005 at 04:22 PMReply with quote#3

Quote:
Originally Posted by Dave

Very interesting. This is why I would like to see a Mulatto Media Watch started, to adress problematic representations of mulattos like you describe here. Any chance you can scan the picture and post it on the board for us to see?



I don't think I have that folder anymore. This was from about two years ago. But if you think about it there are plenty of other examples, one of the most famous is the Huxtable household on the Cosby show. Two Mulatta children conveniently born to two monoracial parents.

I've seen mixed race children in diaper, toy and food commercials and when it shows their loving mother she is always (well, almost always, with one exception I can think of which was a headache medicine commercial) a Black woman. Now I understand that there are plenty of Black-White biracials who have a Black mother, however in the instances where these shows or commercials do show the "father" as well (like in that Bank of America example), he is always Black. Plus by showing the Black mother, even if the father is not present, that is implying that this child is from a Black family. It is kind of like saying "Don't you worry, folks! This IS a black child-- we are not promoting misegenation by showing this racially ambiguous kid-- rest assured this child is BLACK."